Jellycat is devoted to creating a digital space that is inclusive, welcoming, and easy to use for all visitors, regardless of ability, background, or circumstance. Accessibility is a key element of the website’s design and ongoing maintenance, reflecting the same attention to care and thoughtfulness that the brand applies to its products. By prioritizing inclusivity, Jellycat ensures that everyone can browse, learn, and shop online with confidence and independence.
Understanding that people interact with digital content in diverse ways, Jellycat designs its website to accommodate a wide range of needs. Some users rely on assistive technologies such as screen readers, voice commands, or alternative input devices, while others benefit from simplified layouts, consistent navigation, or enhanced visual contrast. The site is structured to be predictable and easy to follow, with reliable interactive elements that reduce frustration and support smooth navigation. This approach ensures a positive experience for individuals with visual, auditory, motor, or cognitive differences.
Accessibility is treated as an ongoing commitment rather than a one-time goal. Jellycat regularly evaluates and updates the website to keep pace with evolving best practices, emerging technologies, and user expectations. Testing is conducted across multiple devices, browsers, and assistive tools to identify potential barriers and opportunities for improvement. Updates may include refining typography for readability, enhancing color contrast, improving keyboard navigation, and clarifying labels and instructions. Each enhancement strengthens the site’s adaptability, resilience, and overall usability.
The brand follows internationally recognized accessibility standards, which provide guidance on making digital content easier to perceive, operate, understand, and interpret. By adhering to these principles, Jellycat balances creativity with practical usability, ensuring the website is both visually appealing and accessible.
To support individual preferences, Jellycat integrates accessibility tools powered by a trusted technology partner. These tools allow visitors to adjust settings such as text size, contrast, or navigation behavior. Designed to be intuitive, these features give users control over their experience without requiring technical expertise, empowering them to interact with the site comfortably.
Feedback from the community plays a vital role in improving accessibility. Real-world use can reveal challenges that internal testing may not capture, so visitors are encouraged to report issues, suggest enhancements, and share experiences. Every input is carefully considered to help refine the website and improve the user experience.
Accessibility is a reflection of Jellycat’s core values of empathy, respect, and inclusiveness. By maintaining a continual focus on accessible design, the brand seeks to create an online environment where everyone feels welcomed, supported, and included. This dedication underscores the belief that joyful experiences should be open to all and that thoughtful digital design can foster meaningful connections between people and the brand.