Jellycat recognizes that earning the trust of families worldwide involves much more than creating appealing and soft toys. Every product reflects careful planning, skilled craftsmanship, and imaginative design. Each character is thoughtfully conceived, meticulously shaped, and crafted using materials selected for both quality and safety. These toys are meant to become treasured companions, offering comfort, warmth, and emotional connection. To uphold this promise, Jellycat is dedicated to protecting the originality and integrity of its designs, ensuring that families can continue to rely on its products.
From concept to completion, significant expertise and attention go into every toy. Creative teams develop distinctive personalities, textures, and forms, while technical staff ensure durability, construction quality, and compliance with stringent international safety standards. Before reaching customers, each item undergoes rigorous testing to confirm it meets or exceeds safety requirements. Counterfeit goods bypass these safeguards, often using unknown materials and omitting critical safety checks, which can pose serious risks. Protecting intellectual property directly supports Jellycat’s commitment to child safety and product reliability.
The impact of counterfeit products extends beyond individual purchases. While these items may appear inexpensive, they often come from unethical supply chains, including unsafe working conditions and environmentally harmful processes. Counterfeit production and distribution can also be associated with criminal networks. These products are frequently presented online, through marketplaces, or on social media in ways that mimic authentic offerings, making it difficult for consumers to distinguish genuine Jellycat toys from imitations.
Jellycat also cautions against unauthorized claims of custom or modified toys. The company does not produce bespoke products, nor does it authorize any third party to replicate or alter its designs. Any listings advertising made-to-order items or unauthorized use of Jellycat characters should be approached with caution. Genuine Jellycat products are only available through approved retailers that meet the brand’s standards for quality, safety, and ethical business practices.
To combat counterfeiting, Jellycat operates a comprehensive global brand protection program. A dedicated team monitors online platforms, marketplaces, and other sales channels to identify unauthorized use of designs and trademarks. They review websites, track suspicious activity, and collaborate with platform operators to remove infringing listings whenever possible. These ongoing efforts reflect the company’s commitment to minimizing counterfeit products and protecting consumers from unsafe or misleading purchases.
Customers play an essential role in maintaining brand integrity. Purchasing from official Jellycat retailers guarantees that products are authentic, responsibly produced, and fully safety-tested. Jellycat encourages consumers to verify authorized sellers and report suspicious listings. By making informed choices, customers help safeguard the quality and trust associated with the brand.
Through collaboration with retailers, partners, and the global community, Jellycat works to preserve the creativity, craftsmanship, and quality that define every toy. This collective effort ensures that Jellycat products remain trusted symbols of imagination, comfort, and joy for families worldwide for years to come.